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SEO Software: Pros and Cons

One of the common trends in a nowadays SEO is a tendency to try to not utilizing automatic SEO applications. It is even said that using automated software can damage your SERPs. On the other side of the coin, search engine optimization is a sphere where the volume of dull routine work is enormous. Performing all of it by hand is much more difficult and is a real waste of time. So in this review we will split different SEO software into groups basing on its purpose and will try to understand which tasks can be performed manually indeed, and which ones are better to apply automatically.

1) Content creation. There are hundreds of products that present automatic synonymizing of any given text. There are products that even claim to create human-readable texts created absolutely automatically. Obviously, until software will start to understand the sense of a text, they won’t be able to create a more or less quality automated content. That is why this task should be performed 99% manually for now. Hire a good copywriter and make a quality content for your website, instead of putting those funds into some “powerful” tool that does this automatically.
2) Building backlinks. This is the second important SEO task, though somebody could name it the first. A quality link building requires you to scroll through hundreds of possible linking partners and filtering only those sites that are strongly related to your one, with a quality content and a trust rating at the same time. This job can be automated a little, because you don’t have to find appropriate linking platforms by hand. However, the final conclusion still is upon you. It is you who should evaluate the quality of websites and measure their relevance to your website. Locating link partners is only 10% of a work. The rest is performed manually.
3) Checking search engine positions. In short, you want this to monitor your efforts – whether you’re doing right, or your activity misses the goal. One of the most frequent mistakes with this task is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Generally, you don’t need that amount. If your website isn’t located within the first 20-30 positions – nobody finds it anyway. So in a SEO sphere it is better to restrict web ranking checks with first 40-50 results. However, if there is a significant number of keywords to check, the process may still consume a large amount of time. And here is where the automation is really needed! With an automated SERP monitor you can save quite a few of hours comparing to what you would spend if did that yourself. However, you should stick with search engine friendly software, to exclude potential issues with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Finding keywords related to your field is another job that is automated with minimum efforts. And you are really cheating yourself thinking that you don’t need any of the automated tools over there. You can keep hours of time and lose virtually nothing. There are different ways of finding good keywords and many of them can be dug through automatically.

So, every SEO task needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still need you to work with your hands and your brain.